The art of sponsorship (131, Apr 2016)

When it comes to putting on events and festivals, the hardest issue most organisers will have to deal with has to do with funding. Of course, there are harder questions – coming up with names for your event can be damn tricky, believe me – but getting the cash to put on your event in the first place, especially free events, is something which occupies a lot of time and causes a lot of sleepless nights.

One way of squaring that circle has to do with sponsorship, though this brings another set of questions over everything from who you approach to what do you give the would-be sponsor in return.

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As part of EventBrite’s Free: Celebrating Free Events For All photography exhibition, we’ll be hosting a Banter discussion on the ins and outs of sponsorship. Our panelists Colin Hart (founder and creative director of independent ad agency The Public House), Sam Bishop (manager of Happenings and founder of Street Feast and Granby Park) and Aine O’Mahony (marketing and event management consultant) will talk about what works and what doesn’t work, what sponsors are looking for, the importance of integrity, relationship building and how you ensure the sponsor comes back with their chequebook the following year.

The small print: Banter on sponsorship takes place at Teeling Whiskey Distillery (13-17 Newmarket, Dublin 8 ) on Wednesday April 13 at 6pm. Admission is free, but you need to register in advance and you can do so here. Big thanks to Ann Lowney at EventBriteand John Mahon at The Locals for their help with this.

Banter at MusicTown (130, Apr 2016)

There’s a great line-up of events planned for the MusicTown festival in Dublin next month. Promoted by Dublin City Council, the festival will feature over 60 events throughout the city from April 6 to 17 inspired by the capital’s musical heritage and vibrant music scene.

As part of the festival, Banter will be hosting two events. The first takes place at the Teeling Whiskey Distillery, Newmarket, Dublin 8 on Saturday April 9. There will be music and words from Rusangano Family at 1pm with MuRli, God Knows and mynameisjOhn talking about their new album “Let the Dead Bury the Dead”, roots, hip-hop, identity, Ireland and the future – and performing tracks from their new album. The band will also perform in Dublin’s Sugar Club on the same night.

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This will be followed by three radioheads discussing how music on the radio can foster, kindle and develop a love affair with music. Kelly-Anne Byrne (Today FM, TXFM), Philip King (RTE Radio One, Other Voices) and Donal Dineen (from Today FM to 2FM) will talk about the power of radio and music selectors.

Tickets are now available at €5 a pop here.

The second Banter event is a meet the family conversation with Neneh Cherry at the Wintergarden in the National Gallery of Ireland, Merrion Square West, Dublin 2 on Saturday April 16 at 7pm.

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Neneh Cherry is the adventurous, pioneering and innovative singer, songwriter and performer who has been producing cool, sassy pop all her life, from “Buffalo Stance” and “7 Seconds” to the recent “Blank Project” album via collaborations with Gorillaz, Michael Stipe, Groove Armada, Pulp, Peter Gabriel, The Slits and Kleerup.

We’re chuffed to have Neneh join us at Banter to talk about her life and work. Later, she will DJ at Wigwam (Middle Abbey Street). Tickets for this Banter event are now on sale at €5.50 each here.